The Kind Who

Whether you’re the kind who…

…can’t look

…can’t look away

…will not watch

…will not not watch

…looks first only through a camera lens

…watches from across the street

…pushes your family past

…makes your loved ones stop to watch

…covers your children’s eyes

…explains to your youngest what we’re showing and why

…leaves your friend, who won’t budge from conversation

…won’t budge when your friends threaten to leave you

…has never seen footage like ours before

…has seen us and our footage in other cities, countries, and continents

…has, in person, seen or done the things our footage shows

…“can’t see the screens”

…saw us from three blocks down

…shouts “bacon!” out of your car at us

…pulls your car over so you can come see what we’re showing

…feels personally offended by our showing what we do

…cries

…assaults those showing you the footage or talking you through it

…defends us, though you’ve never met us in your life

…meets us for the first time and immediately volunteers for the Cube

…meets us for the first time and immediately joins our outreach

…has walked by us a thousand times and never stopped

…has stopped to talk to us each time you’ve walked by

…insists our footage is fake or sensationalized

…films and livestreams our footage so you can show share it with friends and family

…won’t watch because we’re wearing masks

…watches because we’re wearing masks

…stops everything to come see because of the symbolism behind the mask

…turns away while in conversation so you don’t have to see it

…looks past dozens of bodies just for a glimpse

…keeps your distance to deter conversation

…comes up to watch just inches from the screen

…sees what we’re showing and thinks it’s radicalist nonsense

…within seconds, recognizes the exact documentary we’re showing

…promises to go home and watch the full documentary we’re showing—with your family

…jokingly eats flesh while you watch the footage

…watches the footage from behind a distant restaurant window

…stands tall to loom threateningly over us in passing

…sits down on the ground to watch with commitment

…is sent as a scout to investigate us for friends

…calls up a friend to say they must come down to see what we’re showing

…circles the footage and leaves so quickly we can’t talk

…stands in place watching the footage so long it reaches the end and loops

…sees our footage and says we’re trying to take money and jobs from farmers

…sees our footage and wants to donate

…watches and shares stories of killing animals with your children

…watches and shares how your parents killed animals in front of you

…swears what we show is the 1% of how it actually looks

…swears what we show is not even close to the gross reality

…takes a selfie with our footage holders but never looks at the footage

…takes a selfie with our footage holders after having turned vegan on the spot

…refuses to talk to anybody but a footage holder

…talks to every single outreacher at least once

…crosses the street just to avoid us

…crosses the street to talk to us multiple times the same day

…watches the footage but leaves when we can’t speak your language

…sees the footage and weeps, despite language barriers

…stops to talk to us a million times but always acts as if it’s your first

…sees our footage and stops to talk once and remembers our names a year later

…has “already seen everything” and “doesn’t need to watch”

…has never seen anything and wants every explanation

…is “already vegetarian” and perfect as you are

…is “only vegetarian…but not anymore”…

All will see and know the truth.

Someday.